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A city learns to market wellness

By Margaret T. Simpson

Veronica Meza, recreation specialist for the El Monte Parks and Recreation Department, leads members of the Arceo Walking Club on their morning walk through a rectangular route of familiar city streets. Meza begins each walk with warm-up exercises and ends with a series of cool-down movements. The walkers, most of them middle-aged adults, some with young children, are enthusiastic about this new wellness activity in their city.

“They really like coming out and being a part of it,” said Meza. “Having a leader motivates them.”

The 1.1 mile walking route, named for its anchor location in Arceo Park, opened in October 2009 as the first project in El Monte’s health and wellness initiative, known as Healthy El Monte. Community participation remains strong as the walking program nears its one-year anniversary.

“There are over 300 members of the Arceo Walking Club now,” said Alexander Chan, El Monte’s planning services manager. “We have a group of dedicated walkers.”

Map of the Arceo walking route in El Monte, Ca.

Like a pebble dropped in a pond, the Arceo Walk project has had a ripple effect in El Monte.

“We’ve gotten a large amount of interest from people who don’t live near the Arceo Walk neighborhood,” said Chan. “They want a walking route in their neighborhood.”

The wellness team is taking the walking club concept to other city parks, said Arpiné Shakhbandaryan, M.P.H., the city’s health and wellness coordinator. “We have been surveying and asking for feedback on where residents would like it to be located,” she said. The park connection is vital, she believes, because a walking path is designed to maximize the value of open space, and it links recreation with an enjoyable social activity.

A grant from the Center for Civic Partnership (through its California Healthy Cities and Communities Program) funded the purchase of t-shirts, pedometers and promotional materials for the Arceo Walking Club as well as salaries for designated recreation leaders like Veronica Meza. The grant has also subsidized bus trips to Griffith Park and the Rose Bowl to show residents examples of other, larger parks in the area. The CCP has designated El Monte a California Healthy City for its health and wellness initiative.

“The walking path was fairly low-cost,” said Chan. The $25,000 project included the route design, unique signage on the walk path, landscaping and minor site improvements. “With a really small investment in terms of finance and resources, we were able to create a highly-utilized amenity,” he said.

Healthy El Monte, funded in 2007 by a three-year PLACE grant (Policies for Livable, Active Communities and Environments) from the Los Angeles County Public Health Department, is part of the city’s long-range goal to improve the health of its residents.

The Arceo Walking Club, on the move.

In El Monte, a San Gabriel Valley city with multiple health and environmental challenges, high rates of obesity and diabetes coexist with high poverty levels. Two major freeways (Interstates 10 and 605) intersect and funnel heavy traffic through city streets. Almost 70 percent of the city is hardscape, an impenetrable network of concrete and asphalt surface that discourages recreational walking. The city is heavily industrialized with the Alameda rail corridor line, a Superfund site and the San Gabriel Valley’s major bus terminal.

“Our city is a built-out city. We’re very park poor, we’re on the low side of parks per resident,” said Chan. “We’re severely impacted by deficiencies in infrastructure on both a city level and a regional level.”

Thirty percent of El Monte’s residents don’t own cars, and many shop for groceries at corner liquor stores or convenience markets — what Chan calls “mom and pop” stores — that stock more alcoholic beverages and candy than nutritious food.

“In a city of approximately 125,000 residents, we don’t have a brand-name supermarket located within the city,” he said.

El Monte’s wellness initiative incorporates a new public health awareness of the relationship between environment and health, said Shakhbandaryan. In the past, wellness policies were based on changing a person’s behavior or motivation and on the assumption that healthy choices are easy choices.

“But how can an individual change their behavior if their environment is counter-productive, if there is no place for them to get recreational activity or shop for healthy food?” she said.

Now that the Arceo Walking Club is established, Shakhbandaryan and Chan will focus their energies on what Chan describes as the “less tangible,” but no less important, aspects of community wellness. Their first priority is the design of healthy-food strategies for local convenience stores.

If the Healthy El Monte program offers marketing incentives on a larger scale, said Shakhbandaryan, it may persuade more local convenience stores to upgrade their food inventories.

The Arceo Walking Club visits the Rose Bowl.

“Given the trend in obesity prevention, that’s a highly favored status,” she said. “We see that as a potential marketing strategy. You change one store and market them appropriately; you hope others will follow. If you just educate the owners about how their products affect people’s health, they become motivated themselves.”

Chan and other city officials continue to finalize the draft of the Wellness Initiative element for inclusion in the General Plan later this year. Chan is confident about public support for this policy upgrade based upon favorable input from residents in earlier public hearings.

“Even on some of the more far-reaching policies that we’re looking to adopt that we’ve funneled through our stakeholder groups, the response has been overwhelmingly positive,” he said. “There really hasn’t been to date anyone who’s given negative feedback.”

From Chan’s experience with city government and politics, that’s unheard of. It’s a harbinger of good things in the future for Healthy El Monte.

 

El Monte Links Health and Wellness to New “Tree Power” Project

By Margaret T. Simpson

The city of El Monte is changing the health of its residents by changing the landscape. With the help of its nonprofit partner Amigos de los Rios (Friends of the Rivers) and 740 new trees, El Monte is creating an urban forest to remedy its unique environmental and health challenges.

“The City of El Monte has wholeheartedly launched into a vision of an urban forestry plan,” said Claire Robinson, managing director of Altadena-based Amigos and the Tree Power Project.

Tree Power is a key component of the city’s new Health and Wellness Initiative that promotes safe, open spaces and a pedestrian-centered community.

In September, Amigos will begin siting and planting California sycamores and coast live oaks on the city’s most heavily-trafficked streets.

Community input in the project has been essential from the beginning. A grant funded a partial inventory of existing trees, and residents were hired and trained to use a GPS indicator to identify tree species, measure height and record diameter. In a city where 37 percent of households earn less than $25,000 per year, finding jobs, even if temporary, was an added benefit of the project.

Children’s workshops helped Amigos involve families in the Tree Power project.

“Many kids have helped,” said El Monte resident Maria Torres, a student at Rio Hondo Community College. “They seemed excited about it.” Torres worked with local children to draw pictures of their favorite trees and plants and identify existing trees.

“The city was very supportive of hiring local families to do the index,” said Robinson. “It was a very unusual, special partnership that the city allowed.”

Robinson, an architect and urban planner who has taught at Harvard and the Rhode Island School of Design, said trees are essential to mitigate the high levels of pollution from excess freeway and street traffic, local industry, quarries and an EPA Superfund site. Two interstate freeways (I-10 and I-605) bisect the city; more than 9,000 vehicles per hour pass through El Monte on the I-10 alone.

Almost 70 percent El Monte’s surface is hardscape: impermeable roadways, sidewalks and concrete that channel contaminated runoff and cause flooding in winter storms. These unshaded areas also concentrate heat during summer months when temperatures range from 90 to 112 degrees Fahrenheit.

Thirty percent of El Monte’s residents lack cars, and pedestrians walk daily through “asphalt belts” that provide no barriers to traffic and lack aesthetic appeal to encourage recreational walking and exercise.

A 2003 study by the Los Angeles County Department of Health Services revealed that over 65 percent of El Monte’s population is overweight or obese and 34 percent of residents feel the city is unsafe and lacks easy access to recreation resources and parks.

“Children and students are really facing challenges getting to school,” said Robinson. “Trees were the number one component that would make them feel they have a safe route. They’re a buffer between traffic, they create shade, they’re friendly.”

Tree canopies absorb carbon dioxide and other pollutants and convert carbon into oxygen. Trees also provide shade that can lower ambient temperatures of hardscape areas. A tree’s root system absorbs runoff, lessens flooding and stabilizes moisture in the soil.

“We’re trying programs that take back the sidewalks, take back our arterials and provide green spaces within a very built-up community,” said Alexander Chan, planning services manager for El Monte.

“We’re at the nexus of all these problems,” he said. “This is one way to create a solution through natural systems.”

Because El Monte lacks adequate outdoor spaces, said Chan, planting new trees will help alleviate some of the chronic conditions that affect the residents and add an aesthetic element that is lacking in many of the city’s commercial and residential areas.

“The entire city is park-poor,” he said. “The accepted standard is three acres per parkland per every three residents; what we currently have is below 0.5 acres.”

In addition to the tree planting, Amigos will install 15 permanent outdoor kiosks to monitor tree temperature and weather and serve as public education centers about the urban forest concept.

Funding for the Tree Power project is provided by the Air Quality Management District, CalTrans and the California Department of Forestry with additional matching grants from the El Monte City Council and Von’s Credit Union.

Local high school students will be hired to survey and plant the trees. Amigos will provide training in habitat maintenance and tree installation; this is consistent with its vision to bring income and marketable skills to the community.

Robinson is optimistic about the outcome of Tree Power. She believes a sustainable urban forest is not only possible but essential to the city’s future.

“Given the economic environment, trees might seem a luxury,” she said. “But we’re coming to understand they’re a necessity.”

 
 
 

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