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City Heights in full color

By Megan Burks

The Mid-City region of San Diego can feel a bit frenetic—a hurried avenue carries motorists, transit and pedestrians past a bevy of international restaurants and markets, most covered in bright paint, wrought iron and advertisements in multiple languages. But local artist Dominique Guillochon finds calm in this part of town with his camera lens. By framing just light and colors, he hushes the streets and finds beauty in the unassuming details. His work, including a minimalist series that feels contrary to the diverse area that inspired it, can be viewed on Flickr here.

Mid-City Artist Profile: Dominique Guillochon from Megan Burks on Vimeo.

Here is a transcript of Guillochon’s words from the video:

My name is Dominique Guillochon and I’ve been a full-time artist for four years, mostly by walking around my neighborhood and taking pictures of the light, the colors, the shapes. I was living in France for 23 years; because I like the English language, I always dreamed of either moving to England or to the United States. So I went to visit my friend in New York, crossed country by train to San Francisco and I didn’t want to leave at that point.

There’s one thing about California that I haven’t found anywhere else in the United States is the light. To give you an example, today you’ve got this blue sky, the sunlight is, like, really yellow, and some of those buildings are yellow, orange, pink—you know—light blue. So, it’s really attractive for a photographer to walk around. I come across black people, Mexicans, Vietnamese, Laotians and so it does inspire you to walk around and try to record that.

By showing the community a certain angle or color that some of the people would not have the opportunity to see—you know, who knows, they may not walk that two blocks that you’re walking—bringing them something new that may inspire them to do something for the community, who knows, maybe just paint their house a different color. If you find a way to make it more appealing to yourself and hoping to make it more appealing for the community, I’m all for it.

 

Generation Tech

In a departure from traditional philanthropic awards, the Gary and Mary West Foundation awarded $50,000 to a youth-run Web design company in City Heights for jobs—not job development alone. The grant allows DiverseCity Tech—a group of young entrepreneurs performing an e-vitalization of mom-and-pop shops in the immigrant neighborhood—to hire three paid interns who will quickly navigate the ranks to become new media professionals before they’re old enough to order a drink. The program is a project of the San Diego Futures Foundation and aims to revitalize area businesses through websites and social media, meanwhile providing a similar path to self-sufficiency for its young employees. See this video report on the project by Robert Knauf and Megan Burks.

Generation Tech from robertknauf on Vimeo.

 

Success of refugee students threatened by budget cuts

The San Diego Unified School District, which spans affluent coastal communities and troubled inner-city neighborhoods alike, faces a $142 million deficit next school year. With the recent failure of Proposition J, a tax measure that would have helped bridged that gap, district officials are looking for places to make deep cuts. Laying off counseling staff and teachers, asking schools to share principals, and compounding magnet complexes into comprehensive schools are among the suggestions. This, coupled with state cuts to mental health services in schools, has students and teachers at the Crawford Educational Complex in City Heights worried their funding will be slashed in ways that ignore the special needs of the many refugee and immigrant students in the community. Robert Knauf and Megan Burks tell the story in this video report from City Heights.

Refugee Students: Surviving Budget Cuts from robertknauf on Vimeo.

 

A Wellness Program with Something for Everyone


By Margaret T. Simpson

“It all grew from something small.”

This is how Yvonne Garrett, assistant city manager of La Mesa, describes the early days of her city’s award-winning Live Well initiative. The city’s goal of reversing its childhood obesity rate evolved into an eclectic wellness program for all ages that features a Walking Art Trail, new sidewalks, a senior fitness center and family meal nights.

With a variety of funding sources that include the California Endowment, Kaiser Permanente and the County of San Diego, La Mesa has written a strategic wellness plan that engages schools, health providers, businesses and faith communities in an ongoing effort to create the healthiest city in the region. For its efforts the city received the 2009 Helen Putnam Award from the League of California Cities.

“It has grown into something exciting. It has gone across city departments: planning, public works, parks and recreation,” said Garrett, who is also the director of community service.

La Mesa, with a population of nearly 60,000, sits on a series of hills just east of San Diego. Its scenic character masks health statistics that are the worst in San Diego County, with 63 percent of the adult population overweight and 23 percent of that population considered obese. The area also has the highest rates of adult diabetes and heart disease.

Childrens’ health doesn’t fare much better. In the La Mesa-Spring Valley School District, 30 percent of 5th graders and 32 percent of 7th graders have an unhealthy body mass index (BMI). The unhealthy BMI rate for 9th graders varies from 22 percent to 48 percent.

For the Live Well initiative, La Mesa joined with adjacent Spring Valley, an unincorporated area of San Diego County. The two were already linked through their school districts, and La Mesa wanted to include as many residents as possible in health and fitness activities.

“We decided early on it made more sense to follow the school district boundaries in developing the initiative,” Garrett said. “It wasn’t fair that children on one side of the street couldn’t participate with children on the other side of the street.”

With three grants from the Federally-funded Safe Routes to Schools program, La Mesa constructed new sidewalks and repaired existing walkways to enable children to safely walk and bicycle to and from school. The City Council approved the Sidewalk Master Plan in 2008, and a recent $60,000 grant from Kaiser Permanente will enable the city to develop a health and wellness element to its General Plan. The project will be completed by 2012, La Mesa’s 100th birthday.

The La Mesa Walking Art Trail, opened in 2007, features custom artwork on utility boxes along the route. Spring Valley opened a gymnasium and teen center in 2007 and installed a walking and fitness path in Spring Valley Park in 2008.

At the annual Kids Care Fest, “kids have an opportunity to just be kids,” said Kaaren McElroy, administrative analyst with La Mesa Community Services. This year’s event, on September 25 at Briercrest Park, featured carnival-style booths and hands-on art projects. Free childrens’ health screenings were provided by Grossmont Healthcare District, a city Live Well partner. Local police and fire department personnel were on hand to teach kids about safety and public health. “Kids have an opportunity to see and even try on some of the equipment and safety gear,” said McElroy.

In September, Live Well began a series of free family meal nights for residents of La Mesa and Spring Valley. Garrett describes the dinner program as a “dual purpose event” that combines nutrition education with the interpersonal aspects of wellness. The topic is menu planning, but the purpose is to strengthen family relationships by sharing meals.

More than 25 percent of La Mesa and Spring Valley residents are older adults, and Live Well includes incentives to target obesity prevention in this population. It is trying to reverse the perception that, for many older adults, weight gain and a sedentary lifestyle are a natural part of the aging process.

The city recently received a Rotary District grant to add outdoor fitness equipment geared for older adults. The strength training and balance equipment will be installed in the senior center to provide training in a public park setting.

As La Mesa continues it wellness outreach and General Plan project, the city plans to construct improved bicycle routes, new bicycle lanes, better bicycle access and safer pedestrian connections and crossings.

“In La Mesa we have three freeways, and with the II8 and completion of 125 freeway they have literally corridored the city into four quadrants,” said Bill Chopyk, community development director. The result has been a fragmented, and not always safe, collection of pedestrian routes that discourage walking and cycling. The many freeway bridges and connecting sidewalks offer opportunities for future upgrades to allow people to walk and bicycle safely throughout these corridors.

“When the freeways came through, it was all designed for the auto,” Chopyk said. With input from CalTrans and the San Diego Association of Governments the city is working to identify the locations that will benefit from remodeled freeway crossings.

Chopyk said the city is committed to improving routes for bicyclists, and its new Bicycle Facilities Plan will incorporate new cycling routes as part of its wellness focus. “La Mesa is a pretty well established community, so there are neighborhoods with very narrow streets where bicycles will have to share the road,” he said. “But wherever possible, we’ll put in the bike lanes and routes.”

A community team concept that includes neighborhood-based volunteers has been central to the growth of Live Well. From its inception as the La Mesa Wellness Task Force in 2005, consultants, health providers, educators and local business owners continue to function as community partners in the wellness initiative. Now the emphasis has shifted to participation of La Mesa and Spring Valley residents as community advocates to shape future wellness projects.

These community advocates also function as liaisons between the city and residents by sharing wellness updates with their neighbors and alerting city officials to neighborhood problems.

Garrett said feedback from Live Well’s community advocates is crucial to developing wellness activities for all population groups. “The way you get people engaged is you deal with the issues that are important to them,” she said. “The more people who are out, the more they can tell you about what’s going on in the city.”

 

City Heights fears rising population could bring more alcohol retailers

By Megan Burks

Residents and activists hoping to reduce the number of stores selling alcohol in San Diego’s City Heights neighborhood are worried that the latest U.S. Census numbers could make their job harder by bolstering the population figures used to justify the addition of new liquor outlets.

The U.S. Census Bureau offered “a brighter tomorrow for everyone” this year in a push to reach every American resident. An accurate count carried the promise of federal dollars for infrastructure and services where it was needed most.

The state awards new liquor licenses based on the number of people and alcohol outlets that already exist in that Census tract. Though the Tower Bar and Big City Liquor sit just a narrow residential street apart from one another, they are in two different Census tracts and, thus, bear little influence on decisions regarding how much alcohol is too much alcohol in the area. Advocates say the state model ignores community health and are calling for solutions at the local level.

While the push to be counted was welcomed by social workers in City Heights—where the high immigrant and refugee population makes social services important, but data collection tricky—some now worry the neighborhood’s ballooning Census tracts could have unintended consequences.

With the approval of new liquor licenses resting largely on the number of people living near proposed vendors, some said they fear the brightest tomorrow will be reserved for those selling spirits in an already oversaturated market. There are 20 outlets that sell alcohol per square mile in City Heights, versus seven per square mile citywide, according to new data from Health Equity by Design, a partnership between Walk San Diego and the county.

“Awarding licenses based on Census numbers, as they are under state law, can be an Achilles’ heel,” said James Mosher, an attorney who specializes in alcohol policy.

“With the way things work now, a license will be issued even if you can crawl from one liquor store to another,” said Dawn Kamali, an alcohol and drug prevention specialist with SAY San Diego.

Location of violent assaults in City Heights. Click on image to see full-size map.

And it could be issued even if the immediate community suffers from high violent crime rates, frequent vandalism and disproportionate levels of obesity, said Kamali and her colleague, Paul Krupski. The pair said such density of liquor licenses is a cocktail in need of distilling—it’s the result of state regulation that ignores community context, local regulations with too many exceptions and too much political influence from the alcohol industry, they said.

SAY San Diego represented the community in a 2002 license protest that illustrates the issue. Residents near 97 Supermarket fought to keep the specialty grocery store from obtaining a liquor license, but lost.

Alcohol Game is a Numbers Game

By way of its Census numbers—which included underage residents—the blighted 4600 block of University Avenue where 97 Supermarket sat could absorb another alcohol retailer. The Department of Alcoholic Beverage Control issued the license legally, despite the Asian market’s proximity to a liquor store just 200 feet away.

Further down the littered block was a peeling Egyptian Revival façade containing Big City Liquor and, across the street from it, the Tower Bar and an adult theatre. Neither the bar nor the theatre factored into the decision; both were in a different Census tract, though just a crosswalk away. According to Kamali, high crime and poverty rates in the area also didn’t hold any weight despite being considered outcomes of high liquor availability among advocates.

According to Health Equity by Design, there were about twice as many violent crimes per 1,000 residents in City Heights than those per 1,000 people citywide last year. Of the more than 300 assaults and homicides that have occurred in the neighborhood this year, about 70 percent of them occurred in Census tracts where there were three or more liquor outlets. The San Diego Police Department did not comment on whether these crimes were alcohol-related; many of these incidents also happened along thoroughfares with quick access to transit and freeways.

This map shows where liquor stores are located in City Heights. A comparison to the map above shows that both assaults and liquor stores are clustered together north City Heights, a phenomenon that community health advocates say isn't a coincidence.

Mosher said a high density of liquor licenses can propel a “vicious circle” that accelerates the downturn of a community economically, as well as socially. He said it creates blight and nuisances that keep other business from entering the neighborhood and banks from lending to new businesses. The phenomenon also keeps property values low, further limiting wealth in the community, he said.

“Allowing these kinds of places to be present reproduces social inequities,” said Jung Choi, a professor of sociology at San Diego State University. “It’s a double edge sword because it can encourage residents to partake in unhealthy behavior and allows outsiders to place blame on the people in the community instead of the environment they live in.”

Mosher said it is Sacramento that binds ABC to the numbers instead of to the people who live down the street from liquor stores.

“It’s not that those at ABC aren’t dedicated public servants who want to do the right thing,” Mosher said. “They’re working with the laws created by the legislature.”

Care for the neighbors of license holders is reserved for the local government. While cities can’t outright ban an establishment from selling alcohol, they can limit when and how they sell it with a conditional use permit.

Aged Liquor Stores and Others Exempt

The 97 Supermarket did have restrictions placed on its license via such a permit. It was limited to selling beer and wine so long as it wasn’t sold after 9:00 p.m. or as a single serving—“nothing the homeboys or the homeless could take to the park,” Kamali said. But legal exceptions to the rule mean many license-holders operate with little responsibility to their neighbors.

Bars and restaurants, stores larger than 15,000 square feet and those that existed before the CUP was enacted in 1995 are exempt from anything beyond standard state regulation. Many liquor stores in the neighborhood are housed in buildings that show their age, not just with grime and disrepair, but with the dramatic architecture of eras passed. Such age is why Big City Liquor can operate just a narrow residential street away from the Tower Bar. It doesn’t matter if the store changes ownership; the license is tethered to its location.

“Once a liquor store moves into the community, it’s going to take an act of God for it to go away,” Kamali said.

Under the Influence of Alcohol’s Lobby

Such force isn’t needed to reverse history alone—business owners and the alcohol lobby will always have more money and “slicker” lawyers than the residents who challenge them, according to Kamali.

“More than likely, when Dawn and I walk in [to protest a new license or have one revoked] their lawyer is going to mop the floor with us,” Krupski said.

In addition to legal representation, money from the alcohol industry goes to the decision-makers themselves. In San Diego, the Neighborhood Market Association, which represents independently owned markets and lobbies on their behalf, made campaign contributions to Mayor Jerry Sanders and Councilman Kevin Faulconer. Locally, contributions from member markets, other license holders and brands like Bacardi, USA totaled less than 10 percent of campaign funds for both politicians and failed to stop a city ban on alcohol at beaches, but advocates point to the state legislature as proof of lobbyists’ reach.

The NMA opposed state legislation that would have increased taxes on alcohol, extended the review period for new licenses and limited tobacco licenses near schools. Last month, the governor approved a bill that allows alcoholic beverage tasting in retail settings.

“I don’t want to throw a blanket over them all, but being anti-business as an elected official can be very unpopular,” Krupski said. “That’s often what they are cast as during the process if they side with the community.”

The Solution is Social

Mark Arabo, NMA’s president and a license holder, said the markets that sell liquor are, in fact, members of the community.

“Markets do not attract nor create violence,” Arabo said. “They work very well with the police department in order to fight against any crime that arises in their area. They are positive contributors to the community and provide goods and services which are essential to the surrounding area. They provide employment and generate revenue for the cities nearby.”

“We can’t just boo and hiss liquor stores,” said Michelle Zive, a registered dietician who works in the community. “This is just another point where we have to work together instead of making villains out of the business owners.”

Zive’s sentiment reflects an autonomy echoed by many who spoke with HealthyCal.org. Janette Neely, a City Heights resident, recommended installing a deemed approved ordinance, which is a city law that requires that all liquor retail outlets operate to minimum standards and resolve nuisances on premises. According to Neely, a DAO would give residents the opportunity to open a dialogue with community businesses and the police.

“It would create a circle of people who are good neighbors,” Neely said. “We have to own our neighborhood—rather than call the police, we should call the owner.”

Kamali and Krupski, too, said a community dialogue is the answer. They said they’d like to see longer and more effective notification of new license applications and more community outreach regarding how residents can work within the system to maintain or improve their quality of life.

“A lot of times we’re portrayed as prohibitionists,” Krupski said. “But it’s really about public safety, health and responsibility.”

 

Boyle Heights gets grant to explore ‘Children’s Zone’ program

By Joy Hepp

The community of Boyle Heights has been selected for a federal grant that could lead to $1 million or more to improve education in the area by focusing intensely on children’s needs from the time they are born until they graduate from high school.

The idea, tried most famously in New York City’s Harlem Children’s Zone, is to give kids all the support they need – inside and outside of school – to succeed academically.

Marilyn Gavin is one of two principals at the new Felicitas and Gonzalo Mendez Learning Center in Boyle Heights, the first new school to be built on Los Angeles’ Eastside in more than 80 years. She says that the new facility has given a boost to local education, but neighborhood students are still in need of in-depth preparation.

“By the times students get to high school it’s their last opportunity to have success for college and beyond,” she says. “It would be nice for them to come here prepared to do rigorous high school work instead of having to catch up.”

Gavin is one of the many educators, community leaders and nonprofit representatives who were excited to learn that Boyle Heights community building organization, Proyecto Pastoral, was selected to receive a $500,000 Promise Neighborhoods planning grant from the U.S. Department of Education.

“I think it’s a wonderful opportunity,” Gavin says.

The one-year planning grants are part of the first phase in the DOE’s Promise Neighborhood program, which is based upon Geoffrey Canada’s successful cradle-to-college approach to education in Harlem. The 21 awardees will work in their individual communities to identify the best educational reform strategies for their neighborhoods.

Next year the Boyle Heights group will apply for the next round of $1million-to-$2 million implementation grants.
Proyecto Pastoral’s interim executive director, Fatima Djelmane, says that the neighborhood’s 65 percent dropout rate for youth of color, and large enrollments of English Language Learners who aren’t able to fulfill requirements to graduate high school are some of its most significant challenges. Additionally, of the small percentage of students that do actually graduate from high school, only 3 percent are eligible to apply to a four-year college.

When students return home they face another set of troubles. One third of Boyle Heights Families live below the federal poverty line.

The bright side is that the community is well equipped to use the grant to meet these obstacles head-on.
Proyecto Pastoral’s plan involves initial partnerships with Hollenbeck Middle School and the Felicitas and Gonzalo Mendez Learning Center. They foresee adding another school four years later and one more each subsequent year. Project partners include organizations with a history of community involvement including Union de Vecinos, the Partnership for Los Angeles Schools, Boyle Heights Learning Collaborative, InnerCity Struggle and White Memorial Medical Center. The group also has a commitment for technical assistance from the California Endowment.

“We believe that one of the main reasons that we were selected as one of the awardees is because of our community building approach,” Djelmane says. “Community residents and youth are really at the forefront of this project. Any initiative that we propose is going to be ratified by the community.”

The first task will be conducting a month-long community engagement during which the partners will survey at least 700 residents about their perceived educational needs. During this time the partners will be recruiting residents for two different involvement opportunities; working group members who will assist in analyzing survey data and creating proposed solutions, and at least 40 members of a general voting body who will vote on the best solutions.

“I think equally important are all the assets and the resources that are available that really prime for this type of project,” Djelmane says. “Boyle Heights has a history of community engagement and of residents mobilizing to create change.”

Much of that history has been initiated by Proyecto Pastoral and by its parent organization, the Dolores Mission. In 1988 a group of mothers formed the neighborhood’s first childcare cooperative which has since evolved into two early childhood education centers that more than 100 toddlers and preschool-age children. The same year former Dolores Mission Pastor, Father Greg Boyle, started Jobs for the Future, a precursor to the at-risk youth jobs program, Homeboy Industries.

More recently, Proyecto Pastoral has expanded to providing afterschool programming for K-12 students through its IMPACTO program. Djelmane says she has seen how the cradle-to-college program can be effective in students who have attended Proyecto Pastoral programming for more as long as eight years.

“You have a bigger impact when you’re able to work with the students for a long period of time and not just the students, but also the parents,” she says.

In addition to Proyecto Pastoral’s deep well of knowledge and experience, the partner organizations will each bring a unique set of resources to the planning process. ELACC has been integral in addressing quality of life issues in Boyle Heights since 1996. They have held workshops for first-time homebuyers, advocated for affordable housing and helped to support local grassroots leadership.

“I feel like ELACC’s role in many ways is really looking at the community development side in Boyle Heights in land use air quality and public safety and how the streetscape is laid out and how those all come to bare on the life of children,” says ELACC President Maria Cabildo.

“On a very basic level is the idea that it takes a whole village to raise a child. We want to make sure that everywhere that a youth goes they see better streets and they see better buildings,” adds Isela Gracian, ELACC’s director of community organizing.

While each of the 21 awardees will have a strong chance of procuring the larger implementation grants from the DOE, they aren’t guaranteed winners.

“I think that the communities that received grants are very excited to have federal support for this work,” says Larkin Tackett deputy director of Promise Neighborhoods in the U.S. Department of Education’s Office of Innovation and Improvement. “I’m also getting a sense that this is really a movement and that communities are going to be proceeding with the work regardless of the planning grant.”

Djelmane concurs.

“We’re committed to this process and so even if we weren’t to get money from the federal government, we have a resource advisory committee and we’re working with them to identify other potential funders,” she says “we’re not putting all our eggs in one basket.”

 

Three SD communities square off over Mid-City redevelopment

By Megan Burks

For nearly seven decades, the Pearson Ford car lot at Fairmount and El Cajon Boulevards in central San Diego was a piece of San Diegans’ collective conscious. Its familiar jingle echoed unchanged on radios throughout the county until the cars cleared out in 2008.

At Pearson Ford they stand alone/At Fairmount and El Cajon.

Now, with the empty land awaiting redevelopment, the site evokes tension more than it does regional nostalgia. That’s because it sits at the crossroads of three communities that each represent a distinct socioeconomic stratum in San Diego and, thus, harbor different hopes for what might fill it in. Wealthier residents in Kensington and Talmadge want a departure from the social services that have dominated redevelopment in the area since 1994, while those in City Heights fear such a departure might fuel gentrification and an exodus of low-income residents.

“What it really comes down to is the difference in class, income and privilege among these communities,” said Diana Ross, the director of Mid-City CAN, an advocacy group in City Heights. “Who gets to make the decision and what will that decision symbolize?”

The decision rests largely with Price Charities, a nonprofit that has invested capital and energy into programs and infrastructure for low-income residents in City Heights for more than a decade. It purchased the land in 2008 and began surveying the community about its use this year.

“The goal for this project is to create a space all three communities will be drawn to,” said Derryl Acosta, a spokesman for Price.

But disparities across the three neighborhoods make finding a compromise tricky. In an initial survey circulated by Kensington and Talmadge residents, consensus seemed to focus on what wasn’t wanted: subsidized low-income housing and services for the poor.

An anonymous survey respondent warned against installing low-cost retail stores, check-cashing services and low-income housing, saying they attract “undesirables.” Instead, he and almost 30 percent of his neighbors said they’d prefer a food market with gourmet stock.

“I know most of my suggestions sound blunt and snobbish, but Talmadge was originally a super nice area of San Diego,” he said. “The future of the Pearson Ford site puts our area on the precipice of either returning to being upscale and desirable or continuing down the shame spiral to become more dumpy and unremarkable.”

Indeed, El Cajon Boulevard fell into disrepair after Interstate-8 drew cars away from businesses on the once well-traveled thoroughfare in the 60s. But Talmadge and Kensington remain desirable for their picturesque, tree-lined streets, which feel isolated from the gritty boulevard.

According to 2000 Census data, those who live in Kensington and Talmadge have a median income of nearly $40,000 and live in homes valued, on average, around $300,000. Homes in Kensington hover closer to $1 million. Just across the 4-lane boulevard, families in City Heights have a median income of less than $24,000 and a median home value of about $96,000.

“Unfortunately, they didn’t consider that the site is in a lower-income neighborhood, nor that it’s owned by a charity that serves the residents of such neighborhoods,” said Talmadge resident Paul Jamason of the survey respondents. “Suggesting that an upscale market go there seemed a bit out of touch.”

While City Heights hasn’t given formal input regarding the project, research by community nonprofits suggests that those in the immigrant and refugee neighborhood would continue to benefit from services and amenities with a clear focus on community health.


Mid-city youth want skate park on site of old car lot:

Half-pipe Dreams from robertknauf on Vimeo.

Several community advocates suggested incorporating recreation space into the project to help combat the disproportionate levels of obesity and heart disease that plague the community. There are just 1.03 acres of open space per 1,000 residents in City Heights, compared to nearly three acres per 1,000 people citywide, according to Health Equity by Design, a partnership between Walk San Diego and San Diego Health and Human Service that mapped health disparities in the area.

Kathleen Ferrier, HED’s project manager, said such ailments could also be attributed to financial stress. She said she’d like to see businesses that offer well-paying jobs fill in the lot. According to Ferrier, for each City Heights household, there is less than a half a job available in the area.

“I think they should bring something like a Walmart in here, something that will add jobs to the community,” said Dawnette Rawls, a City Heights resident. “I’m more into people working and taking care of their families.”

Most in City Heights who spoke with HealthyCal.org agreed that such businesses should share space with low- or mixed-income residences to maintain affordability in the neighborhood. According to HED, nearly a quarter of the population in City Heights spends 50 percent or more of their monthly income on rent. Nearly 40 percent fall below the national poverty level, according to the 2000 Census.

“A lot of times the inner city is a very trapped place of poverty and its really hard to lift up out of poverty in these types of areas,” said Jacqueline Jordan, a community health advocate visiting from Oakland, Calif. “Bringing in things that are more ritzy, more expensive, ends up making the community look better, but it drives people out of the community and forces them to live in a poorer area.”

Beryl Forman of the El Cajon Boulevard Business Improvement District said providing mixed-income housing is key for achieving progress without out-pricing current residents. She said other portions of the boulevard that have experienced an upswing were able to maintain stable property values and relatively cheap rent.

“I don’t refer to it as gentrification, which refers to displacement,” Forman said. “Revitalization is a needed thing in areas where people left the urban environment, left storefronts and left the area to further deteriorate. It doesn’t have to necessarily be a bad thing.”

Ross and others are watching anxiously to see whether that trend continues along this stretch of the boulevard. Candid survey responses out of Kensington and Talmadge worried many with talk of expensive chains and market-rate condos.

The survey’s organizers said, however, that the visions expressed weren’t necessarily about status and raising property values. Ron Anderson said upscale market chains were suggested because of their neighborhood feel, and that residents would settle for a more reasonably priced store. Maggie McCann said opposition to affordable housing was based on the current mid-city community plan drafted in 1998, which aims to limit further concentration of affordable housing in the area. In 2008, the county’s Department of Housing and Community Development counted 24 affordable developments in mid-city comprised of nearly 1,000 units.

“You have this urban apartheid cramming everyone in the middle and leaving them there,” McCann said. “It doesn’t put people where jobs are, where amenities are.”

The goal is informed by the city’s balanced communities policy, which calls for an even distribution of affordable housing by focusing efforts in areas where low-income residents make up less than 60 percent of the population. Exceptions can be made based on community support, elimination of blight and location within a redevelopment area—all of which apply to City Heights.

Both McCann and Anderson said they recognize that Price has a distinct vision and responsibility to City Heights, which encompasses affordability—the survey acted as more of a wish list. Foreman said she suspects that residents north of the site were simply working with the brands and concepts they know.

“People choose from things that they already know—a Whole Foods,” said Forman. “We have to throw larger ideas at people so they can do something bigger.”

Forman suggested an international market that extends the Little Saigon district west or a permanent farmers market with the same draw as Seattle’s fish market. Jamason and others suggested a community square like San Francisco’s Portsmouth Square. McCann and Anderson said they’d like to see a “gateway” that brands the mid-city region and acts as a gathering place for the three neighborhoods. Some City Heights youth, with the support of a teacher, even circulated a petition for a skate park.

Those striving for such innovation will have to contend with a request for proposal already drafted and submitted by Price to three design firms—one local and two in Orange County. The RFP calls for a traditional mixed-use development that incorporates housing, retail and community space per the land’s zoning. The lot can accommodate residential, light industrial and commercial use, which accounts for recreation. Active recreation like skating, however, typically falls under an open space zone, though some San Diego skate parks have been built in residential and industrial zones.

Price has received three proposals, all of which featured market-rate housing, retail and community gathering space. Matthew Hervey of Price said the RFP and subsequent proposals are just a starting point to stimulate ideas. He said that no decisions have been made and that all suggestions will be heard. There is currently no timeline for the project.

“This will either make us or break us,” said Anderson, referring to the impact the site might have on his small division of Talmadge. The blank pavement might just as well determine whether Kensington, Talmadge and City Heights will stand together at Fairmount and El Cajon.

This map shows the three communities of Talmadge, Kensington and City Heights. Click on the communities for photos of each place:


View Pearson Ford Lot in a larger map

 

Farmers Markets reach out to low-income residents

By Megan Burks

Purple zucchini, shiny red chilies and deep-hued summer berries dot the gradient of green vegetables that wash over vendors’ tables at the City Heights farmers market in central San Diego. Beyond the fresh produce, Andres Sandoval’s space sparkles with less natural tones—cartoon-embellished children’s bikes and metallic tools decorate Bikes del Pueblo, a bicycle repair booth.

Andres Sandoval spends every Saturday at the City Heights farmers market fixing bikes, but he hasn’t spent as much money there as he’d like. The student has applied for food stamps that he hopes will make market produce even more affordable.

Sandoval, 21, and his volunteer group are fixtures at the Saturday market, but he hasn’t spent as much money there as he would like. A college student living on his own, Sandoval said he hopes to begin buying more of his produce at the market next month.

But first he is waiting to see if he’ll qualify for food stamps.

The City Heights farmers market is one of three outdoor markets in San Diego County that can process such public assistance funds. This service—bundled with a program that helps people sign up for benefits on site and another that matches their funds once they’ve been approved—has given low-income residents like Sandoval greater access to fresh, organic foods.

“There’s this idea that farmers markets are expensive, elitist and not welcoming of low-income people,” said Mallory Cochrane, a program coordinator at the market.

In City Heights, however, women in traditional East African garb as colorful as the produce they hold make transactions with wooden tokens for which they’ve exchanged food stamp credit. Many more speak Spanish with their growers. Others crowd one of the few Asian produce vendors in San Diego to purchase foods reminiscent of those in their home countries.

For these residents, access to quality produce depends largely on an electronic benefit transfer, or EBT, machine provided by the U.S. Department of Agriculture. The wireless device allows market organizers to charge food stamp EBT cards for tokens that can be exchanged like cash at booths. WIC checks can also be traded for tokens. Farmers then redeem the wooden coins they’ve collected for checks they can take to the bank.

“Being able to use my EBT is really important for feeding my family,” said Isabelle Dominguez, who emigrated from Mexico. She traded her tokens for a large basket of strawberries and an armful of greens.

About a third of market goers in City Heights emigrated from Asian countries. This Asian produce booth is one of the few places they can get foods that remind them of home.

The market has offered the payment option since it opened in 2008, but it wasn’t until this summer that foot traffic and purchases showed significant gains.

“Now, as soon as the cherries and tomatoes and—ooh—the blueberries show up, this place is busy,” said market manager Lorrie Scott. “It’s not hard to keep [customers] coming back, it was just hard getting them here.”

Making the Market Affordable

During its first two years, the market brought in only about $100,000 annually, Cochrane said. Since April, more than $80,000 in purchases has already been made, about $12,000 of it in food stamps and other supplemental funds. Cochrane said she credits the recent success to a fund-matching program that stretches customers’ food stipends.

Every client who taps into his or her public assistance money, including Supplemental Security Income for people with disabilities, is guaranteed a match of up to $20 per month through Fresh Fund, a program operated by the International Rescue Committee with support from federal stimulus dollars and the California Department of Food and Agriculture. When a customer spends $5 in food stamps, he or she will actually have $10 to spend that day.

“When my daughter came to this market, she was thrilled,” said Laura Parker, a vendor who sells herbs and fruit tree cuttings grown in her daughter’s backyard. “She came here with $10 and was excited to have enough produce for her family for two weeks.”

Since the match guarantee launched in April, more than 1,000 people have signed up, and about $30,000 Fresh Fund dollars have been distributed, said Cochrane. Of those who signed up, 64 percent said they couldn’t afford to buy market produce otherwise, according to the San Diego Farm Bureau.

Fresh Fund has also played a large role in convincing market goers to see if they’re eligible for public benefits in the first place, said Jennifer Tracy, a coordinator with the San Diego Hunger Coalition. The coalition prescreens consumers for food stamp eligibility on site. When someone applies, he or she is guaranteed $5 a week from Fresh Fund for a month.

“In my subconscious, I knew that I could get [food stamps], but it wasn’t until I came to the market that I though I would actually apply,” Sandoval said. “The market is good for this community because there are a lot of people who wouldn’t know where to go to sign up.”

In addition to visibility and convenience, Tracy said the program is an important form of outreach in the predominantly immigrant and refugee community. For new Americans who might not have experience navigating U.S. services and commerce, myths about public assistance are often as strong as misperceptions about the affordability of market produce, she said.

“Some are afraid that their kids will be taken away if the government finds out that they can’t feed their families, or that their children will get drafted if they use public assistance,” Tracy said.

Nurturing a Healthy Diet and Community

Cochrane said such cultural and language barriers also impact diets. Residents in City Heights are three times more likely to go to the emergency room for diabetes than other San Diegans and suffer disproportionately from diet-related high blood pressure and coronary heart disease, according to IRC.

For the IRC and Hunger Coalition, getting people to the market is a way to ensure that residents are increasing their intake of fruits and vegetables. Indeed, 90 percent of Fresh Fund participants said they’ve eaten more fresh food since signing up, according to the San Diego Farm Bureau.

Being unfamiliar with Western food systems can impede a refugee’s ability to make healthy purchases, said Cochrane. Though grocery stores accept food stamps, WIC and SSI for produce, public assistance benefits are also accepted for less wholesome dry goods and snacks that may only stave hunger pains.

“For refugees who spent an average of 17 years in a refugee camp, it becomes about survival,” Cochrane said. “They’re used to waiting in line for water, then they come here and see that they can go to McDonald’s and get the instant gratification of paying $10 to feed a family of five.”

“They don’t know what trans fats are because they didn’t have that in their countries,” Tracy added. “They might not know that a bag of Oreos isn’t good for you.”

What’s more, Ian Miller, a local foods advocate with San Diego Food Not Lawns, said grocery store produce isn’t necessarily the healthiest option because it’s been shipped from across the country or over seas. He said nutrients begin to leave produce as soon as it’s been picked; a longer commute between the grower and the shelves means more time for nutrients to escape.

The long distance also means knowing whether pesticides and chemicals have been sprayed on the food can be difficult. The market provides direct contact with growers who commute from only as far away as Riverside, which is why Valerie Camacho chooses to use her SSI funds at the market.

“Here, I talk to the growers and I have an idea of where it all comes from,” Camacho said as a vendor brought her a peach slice to sample. Camacho said she also knows that her money goes directly into the pockets of farmers.

“It’s a win-win for people in City Heights and the farmers,” said Tracy.

Planting Seeds Elsewhere

Now, other San Diego farmers markets are looking to take City Heights’ lead. The IRC operates markets in San Marcos and Valley Center with EBT machines and Fresh Fund, and is looking to open another this fall. Another market manger, Brian Beevers, is planning to accept food stamps at his more affluent markets in Mission Valley, Point Loma and University City. Beevers said providing the services where it isn’t necessarily needed is about sending a message.

“Local, high-quality food should be available at every income bracket,” Beevers said.

Including Sandoval’s income level, which he said is sometimes barely enough to pay for rent and classes at the local community college.

As Sandoval wrestled a new tube into the tire of a primary-colored tricycle, he talked about the importance of teaching kids to fix their own bikes and about one day traveling the world to advocate on behalf of traditional farmers.

“It’s empowering once you’re self-sufficient,” he said, as if referring to bikes and agriculture at once.

Before he finishes his degree in environmental studies and packs his bags, he’ll have to focus on food justice a little closer to home. His first victory could be getting approved for food stamps next month.

 
 
 

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